Survey Research Operations (SRO) is the data collection unit within the Survey Research Center and the largest academic based survey research organization in the country. We offer comprehensive survey design, project management, sampling, data collection, and data processing services for researchers both within and beyond the U-M community. SRO collects cross-sectional and longitudinal data from local, regional, and national study populations, and we are devoted to innovative and high quality measurement, data collection, and implementation of survey methodology in the social sciences.

Monitoring the Future (MTF) is a study founded in 1975, focusing on epidemiological and etiological research. In addition to being a basic research study, MTF is one of the nation's leading sources for information on tobacco, alcohol, and illicit drug use in adolescents and young adults.