
Latest News
Consumer confidence falls as gas prices, inflation worries climb
May 19, 2026
Mothers in silence: 1 in 5 experience perinatal mental illness, yet most go untreated
May 14, 2026
Steroid use falls, but creatine use climbs rapidly
May 12, 2026
Rural-urban divide: Neighborhood conditions shape teen smoking
SRC Programs
Survey Research Operations
Survey Research Operations (SRO) is the data collection unit within the Survey Research Center and the largest academic based survey research organization in the country. We offer comprehensive survey design, project management, sampling, data collection, and data processing services for researchers both within and beyond the U-M community. SRO collects cross-sectional and longitudinal data from local, regional, and national study populations, and we are devoted to innovative and high quality measurement, data collection, and implementation of survey methodology in the social sciences.
Survey Methodology Program
The Survey Methodology Program (SMP) was established within SRC in 1992 with the explicit aim of creating a multidisciplinary team to focus on research methodology. Thus, the SMP draws upon a range of disciplines including social psychology, cognitive psychology, sociology, statistics, and computer science.
Events
-
Jun
9
June 1-10, 2026 MWF Course - Data Collection Using Wearables, Sensors, and Apps in the Social, Behavioral, and Health Sciences
Heidi Guyer - RTI International
Off Campus Location @ 10:00am -
Jun
9
June 2 - July 30, 2026 T/TH Course - Sampling in Practice
Yajuan Si - Institute for Social Research, University of Michigan.
Off Campus Location @ 1:00pm -
Jun
10
June 1-10, 2026 MWF Course - Data Collection Using Wearables, Sensors, and Apps in the Social, Behavioral, and Health Sciences
Heidi Guyer - RTI International
Off Campus Location @ 10:00am
Featured Faculty

Wei Zhao
ASSISTANT PROFESSOR OF EPIDEMIOLOGY, SCHOOL OF PUBLIC HEALTH AND RESEARCH...
Richard Allen Miech
RESEARCH PROFESSOR, SURVEY RESEARCH CENTER, INSTITUTE FOR SOCIAL RESEARCH
Kimberly Rollings
RESEARCH INVESTIGATOR, SURVEY RESEARCH CENTER, INSTITUTE FOR SOCIAL...
Kenneth M Langa
A REGULA HERZOG DISTINGUISHED UNIVERSITY PROFESSOR OF INTERNAL MEDICINE...
Catherine Asher
ASSISTANT RESEARCH SCIENTIST, SURVEY RESEARCH CENTER, INSTITUTE FOR SOCIAL...