
Latest News
Neighborhood by neighborhood: Mapping what shapes healthy aging
September 25, 2026
Trade tensions, high prices and interest rates drive slip in consumers’ outlook
September 24, 2026
Black progress in real time—public art from Rick Lowe informed by U-M social research
September 15, 2026
Gerontological Society of America recognizes ISR faculty member
SRC Programs
Survey Research Operations
Survey Research Operations (SRO) is the data collection unit within the Survey Research Center and the largest academic based survey research organization in the country. We offer comprehensive survey design, project management, sampling, data collection, and data processing services for researchers both within and beyond the U-M community. SRO collects cross-sectional and longitudinal data from local, regional, and national study populations, and we are devoted to innovative and high quality measurement, data collection, and implementation of survey methodology in the social sciences.
Survey Methodology Program
The Survey Methodology Program (SMP) was established within SRC in 1992 with the explicit aim of creating a multidisciplinary team to focus on research methodology. Thus, the SMP draws upon a range of disciplines including social psychology, cognitive psychology, sociology, statistics, and computer science.
Events
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Oct
6
SRC Seminar Series Presents: From Evidence to Action: Precision Implementation of Classroom Physical Activity Breaks
Rebecca Hasson, Victor L. Katch Collegiate Professor of Kinesiology
Institute For Social Research @ 1:00pm -
Oct
7
MPSDS / JPSM Seminar Series - Partisan Nonresponse All the Way Down
Marc Trussler - Director of Data Science at the University of Pennsylvania’s Program on Opinion Research and Election Studies and a Senior Elections Analyst on the NBC News Decision Desk.
Institute For Social Research @ 12:00pm -
Oct
26
RCGD Fall Seminar Series: Global Perspectives on Culture and Health (Lindsay Kobayashi)
How Culture Shapes the Measurement of Cognitive Aging: Lessons from the HCAP International Network
Institute For Social Research @ 3:30pm
Featured Faculty

Natalie Colabianchi
PROFESSOR OF KINESIOLOGY, ASSOCIATE DEAN FOR RESEARCH, SCHOOL OF...
Michael R Elliott
PROFESSOR OF BIOSTATISTICS, SCHOOL OF PUBLIC HEALTH AND RESEARCH...
Shiyu Zhang
RESEARCH INVESTIGATOR, SURVEY RESEARCH CENTER, INSTITUTE OF SOCIAL...
Pamela Davis-Kean
PROFESSOR OF PSYCHOLOGY, COLLEGE OF LITERATURE, SCIENCE, AND THE ARTS,...
Justin Jager
ASSOCIATE PROFESSOR OF PSYCHOLOGY, COLLEGE OF LITERATURE, SCIENCE AND THE...