Survey Research Operations (SRO) is the data collection unit within the Survey Research Center and the largest academic based survey research organization in the country. We offer comprehensive survey design, project management, sampling, data collection, and data processing services for researchers both within and beyond the U-M community. SRO collects cross-sectional and longitudinal data from local, regional, and national study populations, and we are devoted to innovative and high quality measurement, data collection, and implementation of survey methodology in the social sciences.

The Survey Methodology Program (SMP) was established within SRC in 1992 with the explicit aim of creating a multidisciplinary team to focus on research methodology.  Thus, the SMP draws upon a range of disciplines including social psychology, cognitive psychology, sociology, statistics, and computer science.