Survey Research Operations (SRO) is the data collection unit within the Survey Research Center and the largest academic based survey research organization in the country. We offer comprehensive survey design, project management, sampling, data collection, and data processing services for researchers both within and beyond the U-M community. SRO collects cross-sectional and longitudinal data from local, regional, and national study populations, and we are devoted to innovative and high quality measurement, data collection, and implementation of survey methodology in the social sciences.

Founded in 1946, the Surveys of Consumers (SCA) promotes the importance of consumer spending and saving decisions in determining the course of the national economy. Each month, the survey interviews a minimum of 800 people to collect samples representative of all American households. SCA is proven to be an accurate indicator of the national economy’s future course.