Survey Research Operations (SRO) is the data collection unit within the Survey Research Center and the largest academic based survey research organization in the country. We offer comprehensive survey design, project management, sampling, data collection, and data processing services for researchers both within and beyond the U-M community. SRO collects cross-sectional and longitudinal data from local, regional, and national study populations, and we are devoted to innovative and high quality measurement, data collection, and implementation of survey methodology in the social sciences.

Founded in 1968, the Panel Study of Income Dynamics PSID is the world’s longest-running household panel survey. It has made way for the study of dynamism in social and behavioral processes, resulting in over 4,000 peer-reviewed publications. The National Science Foundation, the study’s lead sponsor, named PSID as one of its 60 most significant innovations.