An evaluation of cost value and market value constructs using a subset of data from the Strada-Gallup Education Consumer Survey that illustrates the effects of Academic Quality and Applied Quality in two states ? California and Texas.
Contractor will provide the following services:
? Review and become familiar with the Education Consumer Survey dataset
? Run cluster analyses to group individuals into potential marketing groups
? Complete an analysis and formal write-up illustrating the effects of academic quality and applied quality for survey results in two states
? An original report and analysis on California and Texas that includes:
1. An estimation of overall state-level effects, as well as school-level effects,
2. Results concerning the number of responses needed to provide precise estimates of school-level effects, and
3. An example of the approach outlined and a determination of whether this would be a useful approach for future work.
? Documentation of Contractor?s code for the cluster analysis and for value construct evaluation.