The proposed studies investigate where video communication technologies might fit into this landscape. Use of two-way videomediated communication technologies (e.g., Skype, FaceTime, Google Hangouts, WebEx, GoToMeeting, etc.) has become ordinary for personal and business communication for a growing percentage of the population (e.g., Duggan, 2013). At the same time, one-way communication via recorded video has become ubiquitous?at least for those with digital access and who choose to use it?both in standalone implementations (e.g., watching YouTube or Vimeo, watching pre-flight safety instructions as a passenger) and embedded versions (e.g., viewing an attached video in a text messaging application, email, or social media posting). But little is yet known about how these technologies could be used for effective social measurement?how they might affect respondent participation, engagement, disclosure, rapport, or conscientiousness?and how video (two-way or one-way recorded) might compare in access, data quality or cost with the data collection modes currently in use.