Publications

Are (some) reports of attitude strength context dependent?

Assessed the impact of subjective experiences on judgment of attitude strength. 60 undergraduate Ss (median age 19 yrs) generated either 3 or 7 arguments that either supported. (for some Ss) or countered (for other Ss) their attitude toward doctor-assisted suicide, and subsequently indicated the strength of their attitude. Ss reported that their attitude was more important, intense, and certain after having generated 3 rather than 7 pro-attitudinal (or 7 rather than 3 counter attitudinal) arguments, suggesting that attitude strength is not always a stable feature of an attitude. Implications for models of attitude strength are discussed. (PsycINFO Database Record (c) 2007 APA, all rights reserved)