Awareness of the influence as a determinant of assimilation versus contrast

83 university students generated an evaluative judgment about a target person on the basis of his behavior that had both positive and negative implications. In a previous phase of the study, unrelated to the judgment task, the relevant trait categories were primed. Half of the Ss were reminded of the priming episode. A contrast effect was found under the reminding condition, and assimilation resulted when Ss were not reminded of the priming episode. This pattern of results may be a consequence of corrective influences. (PsycINFO Database Record (c) 2007 APA, all rights reserved)