PUBLICATIONS

Cognitive and affective consequences of visual fluency: When seeing is easy on the mind

Schwarz, Norbert; Winkielman, Piotr; Reber, Rolf; Fazendeiro, Tedra A. (2003). Cognitive and affective consequences of visual fluency: When seeing is easy on the mind. In Scott, Linda M., Batra, Rajeev (Ed.), Persuasive imagery: A consumer response perspective.. 75-89.