Constructing reality and its alternatives: An inclusion/exclusion model of assimilation and contrast effects in social judgment

build on . . . previous theorizing as well as on recent research . . . emphasizing the role of categorization processes in the operation of numerous variables known to elicit assimilation and contrast effects / focusing explicitly on the interplay of cognitive accessibility and the categorization of accessible information provides a heuristically fruitful integrative framework for the conceptualization of assimilation and contrast effects / this focus generates numerous hypotheses that have not been tested previously and it helps to specify the conditions under which each of these different processes may result in assimilation or contrast effects (PsycINFO Database Record (c) 2007 APA, all rights reserved) (from the chapter)