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Effects of perceptual fluency on judgments of truth

Examined the effects of perceptual fluency on judgments of truth. Ss were 229 undergraduates responding to the truth of 32 statements in the form “City A is in Country B.” Well-known cities appeared in 16 statements; in the other 16, obscure ones appeared, half being false. Statements were color coded on computer screens. The colors blue and red were highly visible against the white background, the colors green, yellow, and light blue, moderately so. Results showed that statements were perceived more often as true when shown in a highly visible color than in a moderate color. It is concluded that perceptual fluency affects judgments of truth independent of exposure frequency; any variable that increases experienced ease of processing is also likely to increase judgments of truth. (PsycINFO Database Record (c) 2007 APA, all rights reserved)