PUBLICATIONS

“From Feelings to Judgments: Constructing Heuristics on the Spot”

Schwarz, Norbert; Xu, J; Song, H J; Cho, H J. (2008). "From Feelings to Judgments: Constructing Heuristics on the Spot". In Lee, A. Y., Soman, D. (Ed.), Advances in Consumer Research, Vol 35. 35, 136-137.