Implicit memory and survey measurement

present a selective review of relevant research on implicit processes in memory and judgment [in survey measurement] / provides a review of significant findings from research on implicit memory / focus on the observation that implicit measures of memory appear to be sensitive to the modality of presentation and the physical or structural properties of information / turn to implicit memory for semantic information / here, the question of interest is how knowledge that has been acquired over longer periods of time in the form of particular beliefs and attitudes can be activated and influence judgment without the involvement of conscious awareness or intent / address the role of phenomenal experiences in memory and judgment, drawing attention to a range of phenomena that has been largely neglected in discussions of survey measurement (PsycINFO Database Record (c) 2007 APA, all rights reserved) (from the chapter)