Publications

Introduction to Survey Sampling

One of the many things that distinguishes psychology from the other social sciences is its reliance on experiments as a key methodological tool and its relative neglect of surveys of members of well-defined populations (e.g., see Presser, 1984). Political scientists and sociologists are more likely than psychologists to use data from survey samples, although developmental, educational, and organizational psychologists do sometimes analyze data from population surveys, often taking advantage of data sets that are publicly available. Relative to laboratory experiments, surveys based on large, representative samples are expensive to conduct and are getting more expensive all the time. In part, these costs reflect the size and geographic scope of survey samples. (PsycINFO Database Record (c) 2013 APA, all rights reserved)