PUBLICATIONS

Looking for Great Discounts-How Store Coupons Shape Attention, Product Memory, and Store Impressions

Schwarz, Norbert; Zhang, C Y. (2009). Looking for Great Discounts-How Store Coupons Shape Attention, Product Memory, and Store Impressions. In McGill, A. L., Shavitt, S. (Ed.), Advances in Consumer Research, Vol Xxxvi. 36, 1058-1059.