Priming and communication: Social determinants of information use in judgments of life satisfaction

Examined the effects of answering a question about a specific component of life satisfaction (dating) on 360 undergraduates' assessment of their overall satisfaction with life. Results suggest that the use of primed information in forming subsequent judgments is determined by H. P. Grice's (1975) conversational norms. In general, answering the specific question increased the accessibility of information relevant to that question. However, the effect that this had on the general judgment depended on the way in which the 2 questions were presented. When the 2 questions were merely placed in sequence without a conversational context, the answer to the subsequent general question was based in part on the primed specific information. However, this did not occur when the 2 questions were placed in a communication context. (French & German abstracts) (PsycINFO Database Record (c) 2007 APA, all rights reserved)