PUBLICATIONS

Self-reports in marketing research: How the questions shape the answers

Schwarz, Norbert; Peytchev, Andrey A.. (2012). Self-reports in marketing research: How the questions shape the answers. In Feinberg, Fred M., Kinnear, Thomas C., Taylor, James R. (Ed.), Modern marketing research : concepts, methods, and cases. 2nd, 291-295.