Survey research: Collecting data by asking questions

reviewed key elements of survey research, focusing on [what types of populations] to ask and how to ask / [recommends securing] the help of a professional sampling statistician in drawing a representative sample / answering a survey question requires that respondents understand the question, retrieve relevant information from memory, form a judgement, format the judgement according to the response alternatives provided to them and report it to the researcher / performance at each of these tasks is highly context dependent / understanding [these] underlying cognitive and communicative processes however, allows us to anticipate sources of systematic bias and to facilitate the case of respondents' performance (from the chapter); in . . .behavioural reports, the research instrument may influence respondents' choice of recall and estimation strategies / in the case of attitude reports, the research instrument may influence the accessibility and use of information that respondents draw on in forming a judgement / the obtained responses–in surveys as well as experiments–are always to some extent a function of the specific research instrument used (PsycINFO Database Record (c) 2007 APA, all rights reserved)