Publications

Thinking about answers: The application of cognitive processes to survey methodology

In this . . . book, the authors explore what answers mean in relation to how people understand the world around them and communicate with one another. “Thinking About Answers” is based on the most current insights from research on survey methods and cognitive psychology. The authors present the survey as a social conversation and investigate and document the meanings of the answers respondents give to researchers. (from the jacket); The book contains useful information that will help survey research practitioners write better questionnaires; however, its discussions are of a theoretical rather than a practical nature. (from the preface); In addition to students and practitioners of survey research, we hope that this book will be useful to the growing number of cognitive psychology researchers who are now using surveys as a method for testing their theories. (PsycINFO Database Record (c) 2007 APA, all rights reserved)