Publications

What determines a ‘perspective’? Contrast effects as a function of the dimension tapped by preceding questions

156 Ss at German universities estimated how many Germans drink vodka or beer, or estimated the caloric content of these drinks. The former judgment, but not the latter, produced contrast effects on subsequent ratings of how “typically German” various drinks are. Thus, highly accessible extreme stimuli only affected ratings if the 1st judgment pertained to the same underlying dimension. Findings are consistent with the assumption that judges' perspectives are organized along dimensions, and they indicate that inclusion of a stimulus requires simultaneous activation of the stimulus and the respective dimension. (PsycINFO Database Record (c) 2007 APA, all rights reserved)